HubSpot + Google Ads
HubSpot deal source ties to Google Ads campaigns; Hibe reports cost per closed deal, not just cost per lead.
Run HubSpot as your CRM with Hibe's AI agents on top.
For roofing and home improvement teams that live in HubSpot, Hibe plugs directly into your deals, contacts, and pipelines to run invoice verification, commissions, crew payments, and training.
HubSpot integration →Every ad dollar tied to a closed job.
Hibe pulls your Google Ads spend by campaign, ad group, and keyword — and ties it back to leads, signed jobs, and closed revenue in your CRM. See true ROAS by campaign, zip, and rep.
Google Ads integration →How to put HubSpot and Google Ads together into operation
HubSpot deal source ties to Google Ads campaigns; Hibe reports cost per closed deal, not just cost per lead. The pairing becomes dependable when both systems have clear ownership, shared matching rules, and an exception path that lets the team correct incomplete records without returning to duplicate entry.
The right rollout is deliberately narrow at first. It proves that the data, ownership, and economics work for your team before the workflow expands. Use the six steps below as a practical review with the people who own the process and the people who approve its financial result.
Step 1
Document the current baseline
Write down how the work happens today before changing it: who starts it, which system holds the source record, where approvals happen, and how an exception reaches the right person. For contractor operations and finance teams, the useful baseline includes time spent, error frequency, dollars delayed or lost, and the number of handoffs. Without that baseline, a smoother demo can look successful even when the underlying operating result has not changed.
Step 2
Start with trustworthy source data
Identify the records that must agree before HubSpot and Google Ads together can be automated. Typical inputs on this page include Deals, contacts, and pipeline stages sync from HubSpot into Hibe in real time, Won deals trigger commission accruals for the Sales Agent, Line items and quotes feed the Suppliers Agent for material verification, Approved payments and commissions post back to the HubSpot deal record. Assign an owner to each source and decide what happens when a required field is missing. Hibe should make incomplete data visible; it should not silently invent an answer. This step keeps automation auditable and gives finance, sales, and operations the same definition of a clean record.
Step 3
Run a controlled first workflow
Choose one team, branch, or repeatable workflow and run it in parallel with the current process for a short validation period. Review every exception and compare the result with the existing method. A focused rollout lets the team tune approval thresholds, ownership, and notifications without creating organization-wide disruption. Expand only after the people responsible for the result trust what they see and know how to correct an exception.
Step 4
Design the exception path
Automation is most useful when routine work disappears and unusual work becomes obvious. Define which cases can proceed automatically, which need a manager, and which must stop for finance or executive review. Give every exception an owner and a due time. For contractor operations and finance teams, that means fewer status meetings and fewer spreadsheet audits because the queue itself shows what needs judgment, what is waiting, and what has already cleared.
Step 5
Measure operating outcomes
Track business results, not login counts. Relevant signals include matched records, manual handoffs removed, exception resolution time, reconciled operating results. Review them against the baseline at 30, 60, and 90 days, and separate one-time cleanup gains from recurring improvement. If a metric does not move, inspect the workflow before adding more automation. The goal of HubSpot and Google Ads together is a durable operating change that the team can explain in dollars, hours, speed, or fewer disputes.
Step 6
Expand without losing control
Once the first workflow is stable, reuse its data definitions, approval rules, and reporting cadence for the next team. Keep a named owner for each integration and review access whenever roles change. A measured expansion protects the early gains while giving leadership a consistent view across branches. It also makes future improvements faster because the company is building on one operating model instead of creating another disconnected process.
The combined data flow
From HubSpot
Deals, contacts, and pipeline stages sync from HubSpot into Hibe in real time
Won deals trigger commission accruals for the Sales Agent
Line items and quotes feed the Suppliers Agent for material verification
From Google Ads
Google Ads spend, impressions, and clicks pull into Hibe hourly
Lead source flows from ads into the CRM with UTM tracking
Signed and paid jobs get attributed back to the originating campaign
HubSpot is available on: Enterprise.
Google Ads is available on: Pro, Growth, Enterprise.
See what's in each plan →See HubSpot + Google Ads live
30-minute demo. We'll connect both tools live and walk your team through the combined workflow.
Schedule Demo